Karl Kapp Explains Why He’s So Impressed With Merchants®

http://www.gameonlearning.com/ In this video, Karl Kapp, author of The Gamification of Learning and Instruction, talks about his experience with Merchants^®, which is a game-based learning program from GameOn! Learning which teaches critical communication and negotiation skills.

Kapp explains that Merchants^® is so interesting to him from several perspectives. The first interesting factor is that it incorporates a lot of the components that research studies have identified as being key to a good learning game. Not only does it offer an element of fantasy, but it presents the skills in such a way that allows users to practice them outside of a real-life application, which, in turn, leads to a more fun and less-stressful learning experience. Research has shown that this is one very important piece of the puzzle.

Merchants^® also uses avatars, which research again shows are very effective because they can model behaviors and the user can observe the avatar’s behaviors without suffering real-world consequences. Research clearly shows that lots of interaction in games, like the interaction of the avatars in Merchants^®, fosters learning.

From a learning perspective, Kapp believes that the Merchants^® game is fascinating and is very impressed by how it brings together many different research-backed gaming elements into one instructional product. Want to learn more? Don’t just take our word for it—see for yourself. Contact GameOn! Learning at 1-888-725-GAME to discover how to unlock the potential of your employees. http://www.gameonlearning.com/practice_areas/teach-your-employees-negotiation-skills-with-merchants.cfm